Big Brother Warns Omar Over His Treatment of Rhianna, but Viewers Say the Reprimand Falls Short
Omar was challenged over language and behaviour towards Rhianna, but his defensive response left viewers calling for stronger action.

Big Brother’s warning to Omar put his treatment of Rhianna under direct scrutiny, but the exchange left many viewers unconvinced that he understood the concern. The 21-year-old was told that his words and behaviour could dismiss other housemates’ feelings and cause offense. He responded by defending his intentions and disputing that he had dismissed anyone’s feelings.
That gap between the warning and Omar’s reply is what made the diary-room scene resonate. Big Brother described an effect his behaviour could have on other people; Omar answered largely by explaining what he meant and what he believed he had done for Rhianna. His insistence that he cared for her did not address the central point raised in the room: how his conduct might have felt to her.
The exchange follows a series of intense conversations between Omar and Rhianna, who are both 21 and have been dating in the house. Viewers have raised concerns about how he speaks to her, pointing to remarks including “not talk about me” and “don’t cry.” Those moments prompted accusations of abusive behaviour from some viewers, and the response has extended beyond the show’s audience.
Fan backlash had already focused on Omar before Big Brother called him into the diary room. After the couple’s recent conversations aired, Ofcom received almost 7,000 complaints, several concerning his attitude. Women’s Aid also expressed concern that ITV was giving airtime to behaviour it described as “worrying”, saying it risked minimising survivors’ experiences.
Big Brother opened the conversation by telling Omar it needed to speak to him about “some of your language and behaviour in the house.” It then said his conduct had at times appeared to dismiss fellow housemates’ feelings and experiences, without acknowledging the impact it could have on them or on viewers. The warning also pointed to language used on more than one occasion that could cause offense.
Omar said he understood, but immediately challenged the description. “I’ve just never dismissed a housemates feelings in all honesty,” he replied. He argued that if he thought a housemate’s feelings about him were based on something incorrect, saying so was not necessarily the same as dismissing those feelings.
He then narrowed the issue to his conversations with Rhianna, saying the discussion was “not about housemates” generally. Omar maintained that he had “done nothing but look out for her,” and had tried to accommodate, reassure and care for her. He also said he had entered the house without bad intentions or malice, and concluded that he had acknowledged his housemates’ feelings.
That defence put intention at the centre of his answer. Big Brother had raised the possible impact of his words, while Omar stressed that he did not mean to cause harm and believed he had acted supportively. The two positions did not meet: viewers who wanted to hear him address Rhianna’s experience instead heard him explain his own view of the relationship.
Viewers quickly seized on that disconnect. BB_Superfan wrote: “BB: You’ve been dismissing your Housemate’s feelings. Omar: immediately dismisses the issue.” Iva noted the tension between Omar saying he understood and insisting he had never dismissed a housemate’s feelings. Tom called the warning “no where NEAR what needs to be said” and described it as an “abysmal ‘warning’.”
Liv was also dissatisfied, arguing that Omar was backchatting and defending himself when challenged, and asking why Big Brother had not issued a formal warning. The reaction shows that the reprimand itself has become part of the story: viewers are judging not only Omar’s conduct, but whether the programme’s response adequately addressed the concerns raised.
Big Brother’s intervention followed sustained public criticism, yet it did not settle the argument. Calls for Omar to leave the house have continued, and his response gave dissatisfied viewers fresh material: he acknowledged the warning in general terms while rejecting its account of his behaviour. Whether he changes how he speaks to Rhianna will be a more telling measure than assurances about his intentions.
ITV has said contestants receive respect and inclusion training and an extensive briefing before entering the house. The broadcaster added that welfare and safeguarding are prioritised throughout production. The episode did not specify any further consequence for Omar. For now, the clearest test for the programme is whether the warning leads to a visible shift in his conduct and whether Rhianna’s perspective is given room to stand on its own.
Big Brother airs on ITV2 at 9pm Sunday through to Thursday.
Metro has reached out to ITV for comment.